September 23, 2008

Marketing on eBay Through Cross Promoting Your Items Effectively

One of the great things about eBay is that there are a lot of powerful ways to market your items and pages through cross promotion.

Cross promotion is the art of getting people who are just ’surfing’ through listings to stay on your pages for longer. This can take a number of forms, but in particular it means adding links to your other items on each and every item listing that you put up.

One of the best ways that I’ve found for doing this to great effect is to sacrifice one or more of your best listings at any one time.

eBay gives sellers the option of featuring their listings in various ways. There are two options in particular that work in a very powerful way to do this.

The first is to feature your item in the search listings. This costs less than $20, but it puts your listing right at the top of the search listings for the keywords that are being searched. This can give your listing a lot more exposure because normally listings only rise to the top of the search pages when they are nearly complete (as the default search display option is listed in order of least time remaining on an auction).

The second and most powerful way of getting your listing noticed by hundreds of members is to feature your listing on the eBay home page! This costs a little extra, but for under $40 your listing is going to get maximum exposure.

Selling an item that is HOT at any time on eBay and featuring your item in the search rankings or on the home page attracts a lot of interest and many of the people who view your item will go on to visit your store or your other listings or your About Me page and this can attract a lot of attention to the items that you are listing at minimum cost. In particular drawing attention to the items listed in your eBay Store gives you the leverage of being able to list store items for next to nothing and then driving traffic there from your featured pages.

Also, another little known fact about featured pages is that they rank very highly in Google! And this remains the case even after your listing ends!!

What this means is that even after your featured listing is over and your item has sold you will still be getting a lot of search engine traffic to your still active listings.

I recommend buying a few items from eBay itself that have attracted over 1000 visitors and reselling them. Even if you don’t make a profit on these items you are investing money very wisely into your eBay business for a long time to come…

For more information about how to make money on eBay and to pick up 2 FREE EBOOKS visit http://www.ebaysuperselling.com today.

September 20, 2008

What’s Holding You Back From Online Business Success?

I’m a bit distracted at times. There are just so many things going on. Particularly on the internet. I mean I can spend hours just reading and responding to my email without even taking into consideration the number of links that I could be drawn into following.

I have found that when I get distracted my business suffers – significantly.

This has been one of the revelations that I’ve had recently considering Rich Schefren’s new report, ‘The Uncertainty Syndrome”.

I’ve realised that my roadblocks to success aren’t always finding products to sell and getting a high enough margin…

I’ve a lot more ‘personal’ things holding me back. Planning is probably the biggest.

It’s not really planning as such. I do plenty of that. It’s sticking to my plans. FIRST.

How much more successful could your online business or eBay business become if you found out what your obstacles are?

September 17, 2008

Get Passionate About Your eBay Business

I hate nothing more than finding a powerseller with listings that resemble my kindergarden aged daughter’s scrapbook drawings. You know the ones I mean – pictures are out of focus, listings are written in plain black font with about 4 lines of description and then… nothing! That’s it.

Surely you can get passionate enough about your online ebay business that you can take a bit of care with it.

The problem is that so many people are so focussed on profits that they lose sight of anything else. Well guess what, you are losing profits if you stop thinking about everything else. I certainly won’t buy from you.

My brain can be pretty simple at times and I am a man, which means that more often than not I am unable to do or think about more than one thing at a time. But I do think straight.

If you aren’t interested in anything but yourself and your own bottom line then I expect that you’ll skimp on packaging and possibly expose my item to damage in the post and then I’ll have to virtually call the goon squad in to get my money back. I just don’t want that kind of lame service, no matter what you’re selling or for how much.

A bit of passion has the potential to go a long way towards improving your business. What’s more, you’ll find more energy and more interest in your business and this kind of interest is infectious.

If you want more customers and more sales and more FUN in your business. Think about it…

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